POZZI COLOURS, an Italian production company based in Milan, Bologna and Caserta, boasts about 150 years of history and was born from the evolution of the prestigious Pozzi-Richard-Ginori, with the brand Pozzi Vernici.
In 1959, the Group, Manifattura Ceramiche Pozzi SpA, whose fame is the very history of Italian porcelain in the world, in the perspective of an expansion and development policy aimed at diversifying its business, built in Campania, the Pozzi Vernici’s site, with the largest production plant of paints of those years, with state-of-the-art equipment and innovative manufacturing processes, managed by experienced managers and technicians. Pozzi Vernici quickly became a leading brand, thanks to high quality products, obtained with advanced production technologies and with the help of a large capacity for commercial penetration, backed by the diffusion of specialized retail outlets in Italy and abroad.
In the early 1970s, the Pozzi-Richard-Ginori and Pozzi Vernici brands of the Ceramica Italiana Group were among the most well-known in the world, boasting a strong presence in the construction sector and, in particular, for paint coating products aimed at building, industry, bodywork and Truck Refinish.
At the end of the 80’s, Pozzi Vernici acquired the INCORA Company, a leader in Southern Italy, whose business history dates back to the late nineteenth century, thus giving life to POZZI COLOURS.
The “joint venture” with the ITALCROM brand is instead most recent; another historic brand in Campania, with an important production tradition and a good commercial presence in all national territory and abroad.